Celebration Of Entrepreneurship Conference Dubai

Date: 2010/11 Type: Commissioned work Client: Wambda Agency: Avantgarde Film Location: Dubai, UAE Company: m box Bewegtbild GmbH #motion #360‑degrees #3d‑animation #eventvisuals #motion‑design

m box Bewegtbild GmbH created various graphic modules for the 3-day COE (Celebration Of Entrepreneurship) Conference in Dubai 2010. The 360° projection was used to show off the immersive event opener, informative content as well as ambient visualizations. Real-time content was combined with prerendered imagery on-site.

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Client Wambda
Lead Agency Avantgarde Film Dubai
Location Dubai
Role of m box Design, animation, postproduction
Technical Setups, 3D-animation Claus Helfenschneider
Format 30000×1080 px

All image and video footage by courtesy of m box Bewegtbild GmbH and Avantgarde Brand Services Arabia FZ LLC.

My role

Besides providing 3D content for several modules (the lines and dots flowing around), I was mainly working on the technical setup and animation of the 3-minute opener. The project was very fast-paced, so my tasks included working out a technical solution for rendering 360°-imagery in order to provide a true 360°-feel by saving costly render time. The main technical challenge was to create the 3-minute opener; it featured lip-sync videos in a quite complex and dynamically animated 3D-structure. The videos and audio track were due to changes until the very end, so everything had to be kept dynamic and changeable until the final rendering.