m box Bewegtbild GmbH created various graphic modules for the 3-day COE (Celebration Of Entrepreneurship) Conference in Dubai 2010. The 360° projection was used to show off the immersive event opener, informative content as well as ambient visualizations. Real-time content was combined with prerendered imagery on-site.
|Lead Agency||Avantgarde Film Dubai|
|Role of m box||Design, animation, postproduction|
|Technical Setups, 3D-animation||Claus Helfenschneider|
All image and video footage by courtesy of m box Bewegtbild GmbH and Avantgarde Brand Services Arabia FZ LLC.
Besides providing 3D content for several modules (the lines and dots flowing around), I was mainly working on the technical setup and animation of the 3-minute opener. The project was very fast-paced, so my tasks included working out a technical solution for rendering 360°-imagery in order to provide a true 360°-feel by saving costly render time. The main technical challenge was to create the 3-minute opener; it featured lip-sync videos in a quite complex and dynamically animated 3D-structure. The videos and audio track were due to changes until the very end, so everything had to be kept dynamic and changeable until the final rendering.