Mubadala Gala

Date: 2010/11 Type: Commissioned work Location: Abu Dhabi, UAE Client: Mubadala Company: m box Bewegtbild GmbH Agency: Avantgarde Brand Servides Arabia #motion #3d‑animation #eventvisuals #motion‑design

Just before the Abu Dhabi Grand Prix in 2010 (on the Yas Marina Circuit), one of the main sponsors, Mubadala, held a gala evening at the Yas Marina Hotel in Abu Dhabi. Site-specific to the event, a projection was created for a 32m wide and 2.6m high curved projection screen that wrapped around the main dining area, creating a vibrant backdrop to the evening that served to enhance and unify the event architecture, taking into account the entire sensory experience of the guests. Derived from the Mubadala brand palette, a dynamic, informative, decorative and artful animation was created that complemented the identity and the environment of the event in a subtle and elegant form.

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Outline

Client Mubadala
Lead Agency Avantgarde Film Dubai
Location Yas Marina Hotel, Abu Dhabi, United Arab Emirates
Role of m box Design, animation, postproduction
Technical Setup, 3D-animation Claus Helfenschneider
Format 13400 x 1080 px
Technical Details 32m x 2.6m projection surface, 8 projectors

All image and video footage by courtesy of Mbox Bewegtbild GmbH and Avantgarde Brand Services Arabia FZ LLC.