Magic Box @ Expo 2010

Date: 2010/05 Type: Commissioned work Company: m box Bewegtbild GmbH Location: Expo Shanghai, China Client: State Grid Corporation #motion #360‑degrees #3d‑animation #eventvisuals

[…] Inside the MAGIC BOX – a 20 m x 20 m cube – the viewer appears to float while standing on a glass floor and is taken on an imaginary journey through the cosmos of energy. High-resolution LED screens on all six sides of the cube conjure up a tightly woven net of images that deal with the source and exploitation of energy, its transport into the cities of the future right up to the central human element. This is repeatedly punctuated by abstract elements and a pulsing grid made up of streaming energy, which seize upon the three-dimensionality of the space, transform it and in an almost deconstructive sense – redefining it […]

Magic Box State Grid Expo 2010, www.m-box.de
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Source: State Grid Corporation of China – Innovation Empowers Our Dream. The elaboration of artistic creation of State Grid Pavillion in 2010 Shanghai World Expo.

Outline

Client State Grid Corporation, China
Lead Agency Atelier Brückner Stuttgart
Agencies/Partner m box Bewegtbild GmbH, Tamschick Media+Space
Role of m box Design, 3D-animation, Postproduction
Location EXPO 2010, Shanghai, China
Technical Details 7452×5589 px, 6 LED walls á ~14x14m, 1800×1800 each
Format 3240 × 1920 Pixel, 3 Full-HD multitouch-screens with finger-, hand- and marker recognition

All image and video footage by courtesy of Mbox Bewegtbild GmbH and State Grid Corporation of China GmbH.

My role

I did some design, layout, setup and animation on a couple of shots. Besides utility scripts for animating complex shots I wrote scripts for 3D-authoring software (Autodesk Maya) and compositing tools in order to simplify and improve the 3D- and compositing workflow for the artists.