»A Company« Production Logo

A Company is one of the leading film licensing companies and content providers for Central and Eastern Europe, the CIS and Vietnam. They addressed Mbox to realize a new production logo to be shown at the beginning of the movies they produce. The task was straightforward and clear, but also gave space to our own creative decisions.

A COMPANY’s comprehensive portfolio contains some of the best and most successful independent and studio productions of the last 10 years: Oscar-winning titles such as THE KING’S SPEECH, HURT LOCKER and THE READER; alongside commercial highlights as CLOUD ATLAS, SHUTTER ISLAND and the SAW franchise.

Since A Company’s logo looks like a gear, we wanted it to rotate, in a smoky dark space with shimmering lights. During the first third of the clip, the viewer has a very close view of the object, made of abstract surfaces, lights and reflections, and the logo is eventually revealed. To carefully utilize the very short time frame of the clip—it consists of approximately 15 seconds of animation—was a big challenge, as well as to create a strong dramaturgy while maintaining a slow and sublime animation tempo. It was also rather demanding to give the logo a specific weight and inertia through animation and to create a believable and intense atmosphere.