On the occasion of its centennial anniversary, global health care corporation Fresenius invited 1200 selected guests to an exclusive gala celebration at the Festhalle in Frankfurt am Main, Germany. The set up of the mediatecture was designed as a 160 meters long circular screen, providing the architectural framework for the event and the canvas for the 360 degree projection of the main show. m box created all visual media content for the event under the creative lead of Elsa Wormeck. The project was commissioned by Berlin based CB.e agency for communication.
The highlight of the show was a 7 minutes long intro film, which invited the guests on an abstract journey to explore the historic evolution of modern day medicine, closely interwoven with milestones of the company history of Fresenius. For this special occasion, Enis Rotthoff composed a symphonic soundtrack which he recorded with the Babelsberg Symphonic Orchestra, who also supported the event by their live performance. The sound was enhanced by implementing the wave field synthesis system for a true 360 degree sound experience.
Besides the filmic highlights of the show, m box Bewegtbild GmbH also created a real-time generative content in the form of a variation of animated ambient structures, as well as an interactive application for previewing content in a virtual architectural environment (see My Role).
|Client||Fresenius SE & Co. KGaA|
|Lead Agency||CB.e Agentur für Kommunikation|
|Role of m box||Design, production, animation, mastering, programming, playback and technical support on site|
|Technical Direction, Software Development||Claus Helfenschneider|
|Format||30.000 × 1080 px, 18 HD Projectors|
All image and video footage by courtesy of m box Bewegtbild GmbH and CB.e.
During different phases of the production I was involved in various areas of responsibility. During 3D production of the film, I created some technical setups to be used by other artists, did technical supervision, and worked on a few scenes as a 3D artist myself. I also developed a multi-platform application that made it easy to pre-visualize the visual content in a virtual 3D environment. This so called “Preview-App” turned out to be very useful and convenient for getting a good idea of how the cinematic content would integrate with the architecture. It featured a full-fledged video player for viewing 2D content projected onto the 3D geometry of the festival hall, and allowed for switching between various fields of view as well as creating video captures and screenshots.