Telekom 360° Cloud Arena

Date: 2013/03 Type: Commissioned work Company: m box Bewegtbild GmbH Client: Deutsche Telekom AG Agency: Saatchi & Saatchi Pro (former zweimaleins) #interactive #gesture‑recognition #kinect #tablet #touch

Cloud Arena is a gesture-controlled prestentation application, spanning over 18 circularly arranged frameless Full-HD displays. m box Bewegtbild GmbH was in charge for the programming of the multifunctional video-playback-application, a two Microsoft Kinect-powered gesture control software, as well as for the design and implementation of generative (also gesture-controlled) animations, appearing during idle state. In order to navigate the main menu, to browse through the various contents and to start videos, a moderator could either use different swiping gestures or, alternatively, a connected tablet-device running a remote control application.

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Touch App Stills

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Client Telekom AG
Lead Agency zweimaleins Werbeagentur GmbH
Role of m box Programming and generative content creation, multi-functional playback and technical support on location
Location Hannover, German
Claus Helfenschneider Gesture recognition implementation and control application development
Format 13824 × 1366 px

All image and video footage by courtesy of m box Bewegtbild GmbH, zweimaleins and Telekom AG.

My role

My role concerned the development of the control applications for the installation. One application reads and interprets tracking data of two Microsoft Kinect interfaces through ad hoc implemented gesture recognition algorithms and a control protocol transmission system for the controlling of the main application. The other application consists in the remote control application providing for full monitoring and control of the main application. The before mentioned remote control application runs on a touch device and provides functionalities to navigate the menu, to browse available contents and for video playback, including video controls, to browse show times and to edit show scheduling (‘Start next, show in…’) and much more.


This project was commissioned to m box Bewegtbild GmbH. For more information on m box and the project, please navigate to the website of m box.