Telekom CeBIT 2014

Date: 2014/03 Type: Commissioned work Agency: Saatchi & Saatchi Pro Client: Deutsche Telekom AG Company: m box Bewegtbild GmbH Location: CeBIT Hannover #interactive #app #multitouch #touch #tradefair

zweimaleins created the concept for 6 interactive applications for the b2b area of Telekom’s trade fair booth at CeBIT 2014. m box Bewegtbild GmbH was responsible for developing these applications, and to support the installation on site.

Besides the technical realization of the touch applications, m box created 3D-animations that were shown inside these applications. A special highlight was the interactive De-Mail 3D city presented on a 4K touchscreen, as the 3D-Wordle app for DeutschlandLAN.

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Outline

Client Telekom AG
Lead Agency zweimaleins Werbeagentur GmbH
Role of m box Design, animation, programming, technical support on site
Location CeBit Hannover
Claus Helfenschneider Programming, technical direction
Format interactive applications, various screen sizes

All image and video footage by courtesy of m box Bewegtbild GmbH, zweimaleins Werbeagentur GmbH and Deutsche Telekom AG.

My role

I did the lead development on 4 of 6 interactive applications, among those two of the highlights, the De-Mail 3D city as well as the 3D-Wordle for DeutschlandLAN.