Deutsche Telekom — AR Cloud

Date: 2012/03 Type: Commissioned work Company: m box Bewegtbild GmbH Client: Deutsche Telekom AG Agency: Saatchi & Saatchi Pro (former zweimaleins) #augmented-reality #interactive #mixed-reality #augmented‑reality #tablet #touch

In spring 2012, m box Bewegtbild GmbH was entrusted to create an augmented-reality (AR) iPad-application for the stand of Deutsche Telekom at the CeBIT trade show in Hannover. Created by q~bus Mediatektur, the main focus of the brand experience was to present the new strive for cloud-based, scalable business and enterprise solutions. The full range of cloud-services provided by Deutsche Telekom was presented with an interactive app, which was running on iPads placed on rotatable columns in front of the exhibition booth. The app was designed to provide a playful and immersive experience by augmenting the environment with small interactive scenarios and informative layers of content.

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Outline

Client Deutsche Telekom AG
Lead Agency q~bus Mediatektur GmbH
Role of m box Design & Development
Technical Direction, Application Development Claus Helfenschneider

My Role

I did the programming of the application as well as some work on 3D models which were integrated into the app.

All image and video footage by courtesy of Mbox Bewegtbild GmbH and q~bus Mediatektur.