In spring 2012, m box Bewegtbild GmbH was entrusted to create an augmented-reality (AR) iPad-application for the stand of Deutsche Telekom at the CeBIT trade show in Hannover. Created by q~bus Mediatektur, the main focus of the brand experience was to present the new strive for cloud-based, scalable business and enterprise solutions. The full range of cloud-services provided by Deutsche Telekom was presented with an interactive app, which was running on iPads placed on rotatable columns in front of the exhibition booth. The app was designed to provide a playful and immersive experience by augmenting the environment with small interactive scenarios and informative layers of content.
Outline
| Client | Deutsche Telekom AG |
|---|---|
| Lead Agency | q~bus Mediatektur GmbH |
| Role of m box | Design & Development |
| Technical Direction, Application Development | Claus Helfenschneider |
My Role
I did the programming of the application as well as some work on 3D models which were integrated into the app.
All image and video footage by courtesy of Mbox Bewegtbild GmbH and q~bus Mediatektur.
Attribution
This project was commissioned to m box Bewegtbild GmbH. For more information on m box and the project, please navigate to the website of m box.