BASF History Media Installation

Date: 2015/07 Type: Commissioned work Client: BASF SE Ludwigshafen Location: BASF Visitor's center Ludwigshafen Company: m box Bewegtbild GmbH Agency: Saatchi & Saatchi Pro #interactive #multitouch #showroom #touch

To celebrate the company’s 2015 anniversary, BASF SE overhauled the history segment on display at its visitor center in Ludwigshafen.

Saatchi & Saatchi Pro and m box Bewegtbild jointly developed a contemporary digital installation solution that reminds of analogue history books.

The exhibit, which looks like an oversized library wall, consists of 5 “books”—interactive touch screen installations—allows visitors to explore the rich history of BASF from its beginnings to the current days, retrace intriguing historic developments, view images and videos and request further related information.

The major and most visually striking exhibit, an “open book”, consists of 6 interactive Full HD screens, showing off a chronological timeline of the company’s 150+ year history in an emotional and attractive way.

While these exhibits are located in Ludwigshafen/Germany and in Istanbul/Turkey, they also traveled the world as flexible, easilily configurable mobile exhibits during a global road show.

Besides concept development, m box also handled all visual design, UX and UI development and programming of this complex history installation. It also features a full-fledged content management system (CMS) to maintain the comprehensive data sets that are displayed in the front end.

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Client BASF SE, Ludwigshafen
Lead Agency Saatchi & Saatchi Pro
Role of m box Concept media installation, concept, design and programming BASF History application, technical realisation of media exhibit
Location BASF Visitor’s center Ludwigshafen and BASF Istanbul
Claus Helfenschneider Programming, technical direction
Technical Partner Lang AG
Architecture Mark Bendow

All image and video footage by courtesy of m box Bewegtbild GmbH, Saatchi & Saatchi Pro and BASF SE.

My role

I did the technical direction and programmed the complete application, consisting of the front-end applications and the content management system (CMS).


This project was commissioned to m box Bewegtbild GmbH. For more information on m box and the project, please navigate to the website of m box.